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Reader Resource: If you struggle with "attracting" clients, this free blueprint shows a better way to generate them predictably.
Great Wednesday, Operator.
Everyone else teaches frameworks as a way to make BETTER decisions.
But in reality, the best frameworks makes the decision DISAPPEAR - its job is to remove the decision from your day entirely, not to help you weigh it more wisely.
In today’s video, (linked below) I break down why the enemy isn't bad decisions, it's the unmade ones that are secretly stealing your attention.
But first, a quick scoreboard update. We're nearing the end of our first month of building in public, and things are starting to fall in place.
Here's a look at what moved this week.
| Newsletter subscribers | 310 |
| YouTube subscribers | 18 |
| Total Subscriptions | 328 |
YouTube subs are still going very slow, but the newsletter subs are looking healthy since I turned on the growth machine last week. We had our first 100 subscriber day earlier this week.
Here's a quick word from today's sponsor, and then the link to the new video that just dropped ...
TODAY’S SPONSOR
Building in public means being honest about how this newsletter makes money. Sponsorships are one of those ways. They're also a revenue stream I teach my own clients to build, because a sponsored newsletter is one of the cleanest forms of leverage a service business can own.
This newsletter runs on Beehiiv, because Beehiiv connects newsletters with sponsors who pay to reach readers like you.
And my promise to you stays the same: I'll only ever run a sponsor that's genuinely relevant and helpful to a growing client business.
With that said, here's today's sponsor.
What if your AI assistant had access to Ahrefs?
Agent A by Ahrefs can analyze competitors, uncover content gaps, monitor brand visibility across AI platforms, and help execute marketing tasks using Ahrefs data.
Spend less time prompting and more time shipping.
See it in action at ahrefs.com/agent-a.
THIS WEEK ON THE CHANNEL
LIVE NOW:
Inside today's video, you'll get:
The reframe that explains your 3pm exhaustion - why it's not bad decisions draining you, but the unmade ones running in the background like open tabs, and the two types of decisions almost every operator has completely backwards
The "Decided Default" - a simple framework for turning the choices you make over and over into pre-made rules you obey once and never revisit, so the decision disappears instead of getting easier
3 plug-and-play rules you can steal today - exactly how I decide what to say yes to, which offer to lead with, and when something's actually done enough to ship (no judgment call required in the moment)
The contrarian AI move nobody's teaching - why the entire "top 10 AI tools" genre is selling you the wrong medicine, and how to use AI to enforce the rules you've already made instead of drowning you in more options to weigh
Watch it now: (tap the subscribe button while you are there)
Friday I'll give you the playbook to implement this week's big idea.
I'll also share the real numbers breakdown from this past week. See you then.
Talk soon,
Justin “decisions” Glover
